Dallas, Texas. (October 27, 1996) - Do you think that photography is the cat's meow? Imation Corp. (NYSE:IMN) invites you to join other fun-loving photo animals in its newly organized Garfield "Let's Party" Club. Find out more details at booth 205 at the Photo Marketing Association Show in Dallas.

The basic tool for members of the "Let's Party" Club will be Imation's popular Garfield single-use camera, of course, and valuable accessories for it will be provided as membership benefits. Upon signing up, Garfield fans will receive a membership kit containing these treasures:

In addition, membership in Garfield's "Let's Party" Club will mean special seasonal mailings for fans of the cat with an attitude, including a newsletter with party ideas, cartoons and offers of new merchandise. These mailings also will include posters, new stickers, additional coupons and a catalog of Garfield merchandise from which members can order gifts for themselves or for their friends. A special party package offer for "Let's Party" Club members only will include everything needed to throw a Garfield theme party for birthdays or other occasions.

The best thing about membership in Garfield's club is that, although it includes lots of Garfield stickers, there is no sticker shock: membership is free. Membership information and sign-up forms are available with all of Imation's Garfield single-use cameras. In addition, fans of the feline also will be able to sign up early next year on Imation's Home Page on the World Wide Web: www.imation.com.

"Our Garfield single-use cameras have been tremendously popular with people of all ages," said John Gregerson, marketing operations manager. "The 'Let's Party' Club is designed to appeal specifically to young people to get them involved in photography early. Our goal - with help from the world's favorite party animal - is to make photography even more fun for them. The 'Let's Party' Club also adds considerable value to Garfield cameras and other Imation products. The program will make it easier for retailers to sell the products and is a good traffic builder."

Garfield single-use cameras feature Imation's System 800 Daylight and Flash Pocket-Size Single-Use Cameras. These streamlined cameras are compact and lightweight, and come pre-loaded with versatile Imation^TM Scotch^TM brand System 800 film. This new, faster-speed film is designed to provide a wide exposure latitude for quality results in a broad range of lighting conditions. Each camera includes a roll of film with 27 exposures - consumers essentially get three free exposures.

Imation is one of the world's largest suppliers of private-label 35mm color film and single-use cameras for major discount drug and grocery chains, serving more than 125 major retailers worldwide.

Imation Corp. supplies a variety of products and services worldwide for the information processing industry, specializing in information storage and imaging applications. The business units that make up Imation had 1995 revenues of $2.2 billion while part of 3M. The company employs approximately 9,700 people worldwide and is based in Oakdale, Minn.

The World Wide Web site for Imation and Photo Color Systems is http://www.imation.com. Information about the family of Imation products also can be obtained by calling Imation Corp. at 1-888-466-3456 or (612) 704-4000. Imation's fax number is 1-800-537-4675.

Garfield is copyrighted by Paws Incorporated.
Scotch is a registered trademark of 3M.

Copyright 1996 Imation. All rights reserved.